# AI/MAXXI — brand kit v1

Maximum intelligence. Maximum memes.

Version 1 · 27 September 2026

## The mark

Use the paired 45° arrow master supplied here. Both arrows have identical heads and shaft widths. The second diagonal tail extends nine master units lower: this preserves the rhythm of the original mark. Keep the two arrows together. Do not stretch, redraw, rotate, add outlines, or apply effects to the master. Leave clear space around the mark of at least one shaft width. Minimum suggested display for the regular mark: 24 px wide. Use `mark-small-orange.svg` or the supplied favicon at smaller sizes; its simplified, pixel-snapped geometry preserves separation and readability at 16 and 32 px.

Use the horizontal lockup when space permits, stacked lockup in square compositions, and symbol alone for avatars and patches. The SVG wordmarks are actual vector outlines, so the logo never needs a font installed. Transparent PNGs are provided for simple tools. White, black, and orange versions share identical geometry.

## Palette

| Color | Hex | Role |
|---|---|---|
| Ion orange | `#FF5A1F` | Signal, mark, short labels |
| Graphite | `#080A0B` | Main dark surface |
| Warm white | `#F1F0E8` | Reading text and light mark |
| Steel | `#8B969C` | Secondary text and equipment details |

Keep essential text high contrast. Use orange as a signal rather than a wash. Do not use small orange text on white.

## Typography

Anton: monumental headlines. Archivo: body copy. Space Mono: short labels. Open-source font files and their OFL licenses are included under `fonts/`. The website uses self-hosted WOFF2 files. Install the bundled TTFs before opening editable SVG templates in your design tool. Templates deliberately retain editable text; the official lockups use outlines.

## The world

Industrial cyberpunk with an optimistic destination. Human and synthetic collaborators build a future worth inhabiting. Use working machinery, warm lived-in places, disciplined labels, and original scenes. Keep the mark stable while the art gets strange. Do not imply that a pictured person, brand, or lab endorses AI/MAXXI.

## Make a transmission

1. Open `templates/template-capacity.svg` or `templates/template-transmission.svg` in an SVG editor. The repository copies are in `assets/kit/`.
2. Install the supplied fonts. Edit the named text elements; replace the group named `replace-with-your-image` with your image. Keep the 54 px safe margin.
3. Credit the source or creator and distinguish imagined scenes from a real demonstration.
4. Export at 1080 × 1350. The included PNG and WebP files are visual references.

Campaign PNGs are 1080 × 1350. WebP previews are 720 × 900. Avatar exports include 512, 192, and 180 px. Social banner: 1500 × 500. Social preview: 1200 × 630. The transparent avatar frame and visor overlay can be placed over your own image.

## Naming and voice

Use **AI/MAXXI** in the identity; **AI Maxxi** in prose; **AIMAXXI** for plain-text discovery; **#AIMAXXI** as the community hashtag. Keep “Maximum intelligence. Maximum memes.” as the signature. “MAXX THE FUTURE.” is the participation line. Be terse, funny, curious, and excessively ambitious. Credit real work. Imagined scale is a creative premise; avoid promises about token price, returns, or unverified project capabilities.

## Files and permissions

Read `COMMUNITY-USE.md` for community reuse permissions and `PROVENANCE.json` for source notes. This kit contains selected finished assets, templates, fonts, and documentation. It contains no wallet software, token utility, or financial rights.